Privacy

Privacy notice

Enquiries: 25 August 2026 · BM-PRIVACY-2026-08-25-v2
Aggregate analytics: 29 August 2026 · BM-ANALYTICS-2026-08-29-v1

Who is responsible

Gordon Pullen trading as ByteMotive is the controller of information submitted through this website.

Gordon Pullen trading as ByteMotive

Privacy enquiries: privacy@hello.bytemotive.uk.

What this notice covers

This notice explains how information is handled when you visit the website, use the project brief or communicate with ByteMotive about potential work.

Information collected

The project brief collects your name, business name, work email address and core project brief so ByteMotive can identify and respond to the enquiry. Telephone, current website and additional context are optional. The brief cannot be submitted without the required information.

The brief may include the project type, objectives, requested features, budget range and timing. Basic technical information needed to operate and secure the service is also processed, including request time, a security-verification result and limited request metadata. Do not include passwords, payment details, confidential material or sensitive personal information.

Why it is used

To understand and respond to the enquiry you asked ByteMotive to handle.
To take steps you request before potentially entering into a contract.
To operate a secure, accurate enquiry and project record.
To meet legal, accounting or dispute-handling obligations where they apply.

The main lawful bases are taking steps at your request before a contract and legitimate interests in responding to genuine business enquiries and protecting the service. Acknowledging this notice is not consent to marketing, and a project enquiry is never enrolled automatically in cold outreach.

Sophie and AI

Sophie is ByteMotive’s AI project assistant. She may help classify an enquiry and prepare a reply under fixed safeguards. Software rules enforce approval, sending, suppression and hand-off controls. Gordon remains responsible and handles anything requiring human judgement. ByteMotive does not use Sophie to make solely automated decisions with legal or similarly significant effects.

Where information is stored and shared

Enquiry and lead data is stored on Cloudflare infrastructure and is available only through ByteMotive’s protected Studio. Cloudflare provides hosting, database, security and AI infrastructure. Microsoft may process enquiry correspondence when the approved ByteMotive mailbox is enabled. These providers process information only to supply the relevant service. Information is not sold and is not used for marketing without a separate, clear choice.

Some providers may process information outside the UK. ByteMotive records the processing locations and requires an applicable UK transfer safeguard before enabling affected processing.

How long it is kept

The raw enquiry is retained for up to 180 days. If a business conversation continues, the associated lead and conversation record may be retained for up to 12 months of inactivity. If work begins, records needed for contracts, finance or legal obligations are retained under the relevant business schedule. A minimal keyed suppression record may be kept where necessary to prevent unwanted re-contact.

Daily aggregate website statistics are retained for up to 400 days. They cannot be expanded into an individual visitor history.

Aggregate website analytics

ByteMotive uses a first-party statistical service solely to understand and improve this website. It records daily totals for visits, public page paths, page views, broad source categories and visible time after a page load or recent activity, in 15-second increments. Country and region are derived transiently from the network request and written only into daily totals. Studio presents one authoritative project-enquiry total for the selected reporting period without showing enquiry timing in the traffic trend or linking an enquiry to a visit.

The analytics database does not retain raw or hashed IP addresses, cookies, visitor or session identifiers, user-agent strings, referring URLs or hostnames, city, postcode, coordinates, network owner, employer or an individual browsing history. Low-volume location and source groups are withheld in Studio. A company is known only when someone chooses to submit its name in a project enquiry.

These statistics are used only for aggregate site improvement. They are not used to identify or profile you, make decisions about you, personalise prices or content, target advertising, remarket, or share conversions with advertising platforms. The service respects Global Privacy Control and Do Not Track signals.

Aggregate analytics are off in this browser. You can change this at any time.

Your choice is free and does not affect the website. If you switch analytics off, this browser stores only the opt-out choice so future visits continue to respect it.

Browser storage and security

The project brief uses session storage to remember selections during the current browser session. It is used only to provide the brief and is removed after a successful submission or when the browser session ends. Cloudflare Turnstile is used solely to protect the form. ByteMotive does not use advertising or cross-site tracking technologies.

Your rights

Depending on the circumstances, you may ask for access, correction, deletion, restriction or transfer of your information, or object to processing based on legitimate interests. You may also complain to the UK Information Commissioner’s Office.

Contact

Email privacy@hello.bytemotive.uk for a privacy request. Please do not include sensitive information in the first message.