Google Ads + optimisation
Reach the right audience without losing control of the spend.
Good advertising is not just a campaign screen. It connects a defined audience, a useful offer, the right landing experience and trustworthy measurement—then improves from evidence rather than guesswork.
Setup from £1,250 · management from £500/monthScope a controlled campaignCommercial outcomes
Controlled spend. Better evidence.
Controlled investment
Set an approved media budget, location strategy and campaign structure with clear separation between Google spend and ByteMotive fees.
Joined-up journeys
Align advert intent with focused landing pages so the promise, proof and next action stay coherent from click to enquiry.
Useful optimisation
Review search terms, conversion evidence and spend quality regularly, then make changes with an auditable reason.
What is included
One connected campaign journey, not isolated settings.
Campaign strategy, audience and location setup, keyword structure, landing-page integration and ongoing optimisation are treated as one customer journey. You own the account and data, pay Google directly and approve the media budget before anything launches.
- 01Audience + location strategy
- 02Budget + forecast
- 03Campaign + keyword setup
- 04Landing-page integration
- 05Consent-aware conversion measurement
- 06Ongoing optimisation
How it moves
Approval gates from audience to optimisation.
- 01
Define
Agree the audience, geography, commercial objective, exclusions, budget range and evidence required to judge performance.
- 02
Prepare
Structure campaigns and keywords, connect the landing journey and complete consent-aware conversion measurement.
- 03
Approve + launch
Share the campaign, settings and budget for approval before traffic begins in the client-owned account.
- 04
Optimise
Monitor relevant evidence, protect spend from weak traffic and refine targeting, creative and landing pages.
A good fit
Built for clear ownership and measurable intent.
- You know the audience and commercial action you want to generate.
- You want to retain ownership of the account, data and media budget.
- Your landing experience can support the promise made in the advert.
- You accept that performance is measured and improved, not guaranteed.